WRC Whale Rock Consulting

About

Whale Rock Consulting

Whale Rock Consulting is a fractional CFO and business advisory firm founded to give growth-stage companies and startups access to senior financial leadership — without the cost or commitment of a full-time executive hire.

We work alongside leadership teams on the financial decisions that drive growth: forecasting, capital planning, reporting, risk management, and operational strategy. Our engagements are built around the needs of each client, and we stay embedded in the business for as long as the work requires.

Colleen Trahan, Managing Director of Whale Rock Consulting

Managing Director

Colleen Trahan

Colleen Trahan founded Whale Rock Consulting in 2025, drawing on more than two decades of experience in strategic finance, accounting, and business operations across multiple industries.

Her background spans senior finance roles in food distribution and renewable energy, executive leadership in the nonprofit sector, and advisory work with growth-stage companies. That range of experience — across industry, ownership structure, and organizational size — shapes how she approaches each client engagement: practically, without unnecessary complexity, and with a focus on what the business actually needs to move forward.

Colleen holds a Master of Business Administration and a Bachelor of Science in Accounting from the University of Massachusetts. She is based in New Bedford, Massachusetts, and maintains a weekly presence at Innovate Newport in Newport, Rhode Island.

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